Creative Direction and Design Strategy
Multiverse Art Gallery

Co-founder, Creative Director, and Design Strategist, 2017- Present

Envisioning new business strategies and partnerships; gathering business requirements and content objectives for UI, design, and branding strategy

Designing and managing branding and leading cohesive experiences across content sites, decks, print materials, artifacts, and marketing material

UI/UX for web, mobile responsive platform, and digital content

Managing multidisciplinary team of writers, UX/UI designers, visual designers, production artists, filmmakers, photographers, and developers to create:
     . logo representations, naming, branding, corporate identity
     . promotional video for the business and crowdfunding campaign
     . program posters and social media marketing, and experience design for an event at
       the San Francisco City Hall in 2018
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Creative Direction and Content Curation
Calligraphies in Conversation

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Creative Director and Content Curator, 2014- Present

Leading cohesive experiences across content sites, decks, print materials, artifacts, and marketing material including program posters, postcards, fliers, program books and catalogues, illustrations, digital banners, and social media content

UI/UX for web, mobile responsive platform, and digital content

Leading logo design and branding

Developing content for programs and products, building partnership with organizations, associations, and professionals

Design for events: experience, branding, and printed material
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Other Experiences in Design Leadership

Ziya Art Center, Interfaith Art Exhibit, GoldenElm Publication, Neda Mahya & Mahya Darou Group Co.,
SPARK, National Organization for Development of Exceptional Talents

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Design Management, Ziya Art Center, 2012- 2017

Analyzed and proposed brand and corporate identity strategy including logo, business card, letterhead, and branding guide source

Designed print collateral and digital marketing materials including poster, postcard, brochure, banner, and newsletter

Led UI/web design and cohesive experience across multiple platforms

Led teams of writers, videographers, and editors to create educational films from developing objectives, concept, story boards, scene arrangements, props, videotaping, editing and final production
Creative Director, Interfaith Art Exhibit, 2014- 2017

Led UI/web design and cohesive experience across multiple platforms

Managed multidisciplinary team of writers, UX/UI designers, visual designers, production artists, filmmakers, and photographers delivering UI/web design and cohesive experience across multiple digital and print platforms
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Art Director, GoldenElm Publication, 2015- 2017

Led graphic design, layout, illustration, and cover design of over 5 books
Art Director, National Organization for Development of Exceptional Talents (NODET), 2008- 2009

Led the national project of graphic design, layout, cover design, and illustration of text books of Exceptional Talented Middle Schools in Iran, resulting in 4 text books
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Product Manager, Neda Mahya & Mahya Darou Group Co., 2007- 2010

Managed the strategic planning, product road map, and design of 4 multimedia software packages for educating customers about new pharmaceutical products (budget up to $250k)

Collaborated with creative team to develop artwork for marketing initiatives and conceived original designs used in over 50 brochures, pamphlets, fliers, and digital collateral that boosted revenue by over 20%
Design Strategist, SPARK, 2011- 2012

Worked with a team of 5 strategists and designers to architect SPARK from concept to business model, financial forecast, operation model, user experience research and market analysis, UI/UX development, and project deck presentation

SPARK is a hyper-local platform that connects people in defined geographic areas, creating sustainable community by engaging human potential. A benefit of knowing your neighbor is easy access to limitless variety of skills that people have, but since people don't know their neighbors this all goes to waste.